Yet Another Apocalyptic Blow to the Printing Industry

by admin on May 14, 2008

A couple of years ago, a friend of mine asked me if I was worried about “electronic paper” technology taking a huge bite out out of the printing industry.
Not really, I said. Before a technology is applied to consumer applications, it is mostly used in certain niche industries and it can take years, if not decades for the technology to be put in products geared to the average consumer.
Duh, wrong again. I’ve noticed every since I became a Dad some years ago, my forecasting skills have undergone a precipitous decline. It must go with the territory.
Anyways, in case you missed it, the Amazon Kindle is now back in stock, it had been sold out as of last Christmas.
The Kindle is an ebook reader that uses E Ink, a technology that is able to form letters on the screen by rearranging chemicals. Or, I should say, because you read the sceen using reflected light and not backlight, it looks a lot like print on paper.
Wait, there’s more. The Kindle uses cellphone networks as it connectivity option, and its provided free by Amazon.
In short, in my humble opinion, North American book printers are screwed marginalized. Of course, if book printer companies are anything like newspaper companies, it will take them a good 3 to 5 years to realize they are completely hosed.

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Making Money with the Kindle | Prepress Pilgrim
March 5, 2009 at 1:37 pm

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