Where the Juice is in Printing or How to Get More Customers

by admin on June 7, 2008

So it's been very interesting over the last six months working in the printing industry. As a few of my readers know, I have been working in the printing (prepress) industry for more than 15 years. I worked in the product development group at Creo for seven of those years, wearing more than a few hats (won't bother to name them all).

After leaving Creo (now Kodak) in 2004, I started my own consulting business. I really, really wanted to get out of the "production" side of prepress/printing, because I felt there would be no room for growth in that segment for many, many years. At Creo I worked on a lot of Prinergy products and visited a great many shops that had implemented Prinergy system and witness the fantastic growth in productivity that resulted from modern day workflow system like Prinergy. And in year 2001 or thereabouts, the printing industry stopped growing.

Increased productivity + Stagnant growth = Job Losses.

So I paid the mortgage and the groceries for a couple of years as a project manager and/or business analyst about one year ago a friend of mine got me interested in internet marketing. And that's pretty much my focus now, I do search engine optimization and pay-per-click and affiliate marketing.

I do internet marketing for one of my customers Printcraft Solutions but I don't write much about it on this blog as in this business, what do that works, is not something you broadcast to the world. What I will say is this: man we are smoking like Steve McQueen with this stuff. Good traffic to the web site and business is looking up and believe me, with the Canadian dollar at par, not every Vancouver printer can say that.

So this is my sales pitch. If you are an offset printer and you are not located in the province of British Columbia, I can drive traffic to your site. And not just crappy traffic, but good local traffic that is looking for the services that you provide and will turn into paying customers. How will I do this? I won't write how it's done on the blog but this is what I can offer. For the first five (NOTE: jUNE 9TH, TWO LEFT) reader who comment on this post, I will do this for free:

1. Review your website for important keywords that will rank you in the search engines.
2. Review your website for OTHER factors that will boost your rankings.
3. Check your competitors and see how THEY rank in the search engines.
4. Give an estimate of how hard (or easy) it would to boost your site in the rankings or draw traffic to it.

Some marketing companies would charge $100s for these services but I will do it for free, but remember you MUST be an offset printing business and you cannot be located in British Columbia.


Brad Long June 9, 2008 at 6:18 am

Check it out… Let me know what you think.

DJ June 9, 2008 at 8:55 am

Thanks Brad:

I’ll need a couple of days to write up a good evaluation.

DJ June 9, 2008 at 9:41 am

Okay, I’ve just been contacted by another reader offline, so now there are 3 evals left

rick rys June 9, 2008 at 12:25 pm

very intrigued by your post. i’ve been tossing ideas for the next level, print 2.0.

interested in your thoughts.


Stephen Minney June 9, 2008 at 10:22 pm

Hi DJ,

THis is something that we are thinking of doing. We rebuilt our website ealier this year but the focus of our Prepress House was the design side with no thought to SEO.

PS The GUA conference was great this year and as my brother didn’t attend we even left some beer in Vegas!


Robert Hammen June 12, 2008 at 10:18 am

We haven’t revamped our web site since 2001 (and it shows). Our new web guy starts July 7 (he’s not Canadian, but he’s marrying one on October 11 :). Looking forward to any tips/advice.

Derek Lambert June 18, 2008 at 6:11 am

We have very old website and I am looking at re-doing it. Any help will be appreciated. I am offset printer, interested and located in NYC.


Starr Praeuner June 25, 2008 at 11:39 am

We’re a small shop with lots of room to grow. I am one of the prepress people here and am looking for how to increase sales.


admin June 25, 2008 at 12:17 pm

Quickest way to boost sales is start an Adwords campaign targeted to your geographic area. Set a campaign limit of 5 bucks a day, five days a week.
$100 a month will get you butts in the door.

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