So it’s been very interesting over the last six months working in the printing industry. As a few of my readers know, I have been working in the printing (prepress) industry for more than 15 years. I worked in the product development group at Creo for seven of those years, wearing more than a few hats (won’t bother to name them all).

After leaving Creo (now Kodak) in 2004, I started my own consulting business. I really, really wanted to get out of the “production” side of prepress/printing, because I felt there would be no room for growth in that segment for many, many years. At Creo I worked on a lot of Prinergy products and visited a great many shops that had implemented Prinergy system and witness the fantastic growth in productivity that resulted from modern day workflow system like Prinergy. And in year 2001 or thereabouts, the printing industry stopped growing.

Increased productivity + Stagnant growth = Job Losses.

So I paid the mortgage and the groceries for a couple of years as a project manager and/or business analyst about one year ago a friend of mine got me interested in internet marketing. And that’s pretty much my focus now, I do search engine optimization and pay-per-click and affiliate marketing.

I do internet marketing for one of my customers Printcraft Solutions but I don’t write much about it on this blog as in this business, what do that works, is not something you broadcast to the world. What I will say is this: man we are smoking like Steve McQueen with this stuff. Good traffic to the web site and business is looking up and believe me, with the Canadian dollar at par, not every Vancouver printer can say that.

So this is my sales pitch. If you are an offset printer and you are not located in the province of British Columbia, I can drive traffic to your site. And not just crappy traffic, but good local traffic that is looking for the services that you provide and will turn into paying customers. How will I do this? I won’t write how it’s done on the blog but this is what I can offer. For the first five (NOTE: jUNE 9TH, TWO LEFT) reader who comment on this post, I will do this for free:

1. Review your website for important keywords that will rank you in the search engines.
2. Review your website for OTHER factors that will boost your rankings.
3. Check your competitors and see how THEY rank in the search engines.
4. Give an estimate of how hard (or easy) it would to boost your site in the rankings or draw traffic to it.

Some marketing companies would charge $100s for these services but I will do it for free, but remember you MUST be an offset printing business and you cannot be located in British Columbia.