Update on Lenticular Printing

by admin on February 23, 2009

So I remember the lenticular team at Creo so many years ago, a (very) small group of guys off in a corner that had to deal with customers doing lenticular printing. In case you didn't know, lenticular printing is the art of printing 3d images. Fascinating stuff, as alignment of the plates are especially critical. I think back then the average make ready for lenticular printing was about 8 hours and was only possible with the Creo thermal head.

Anyways, in product development land lenticular printing was considered a bit of a backwater so not many resources were put in it (read: none). Fast-forward a couple of years later, and I spot an ad by RRD for lenticular printing on the Google Content ad network and click onto this page about lenticular printing.

It's not just a page about lenticular, they've got a whole mini-site on the topic. I suggest you go and check it out.

Then, on a hunch, I type in lenticular on the google search engine to check the rightside ads. It's saturated with ads, there are 28 ads showing for lenticular printing.

Standard rule of thumb in Google universe: Lots of ads showing in search = somebody, somewhere is making $$$$.

You know, I really hope those Kodak guys put money into the lenticular team.

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{ 1 comment }

Laurens March 3, 2009 at 12:38 pm

I remember a couple of printers doing lenticular jobs with Agfa CtP machines. Somebody must have forgotten to tell them this could only be done with Creo thermal heads 😉

Fascinating technology indeed – I still remember a magnificient example of a big poster featuring the English queen at IPEX 2006. She stared at me from every angle. I almost bowed.

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