So What Do I Do Anyhow?

by admin on April 29, 2008

My wife has taken a job at Canada Post as a letter carrier. The job pays almost as damn much as what an union pressman makes in the city. This should tell you something about what has happened to the local print scene here in the last twenty years. When I broke in the biz, the pressmen were considered only a little lower than God, and definitely on speaking with a few of the archangels.
Anyways, I look after the kids two days of the week now, and try to put in 40 hours on the other three days and evenings. Hello midnight hour, it's me at the computer again.
I do sys admin at Printcraft and internet marketing for myself. What is internet marketing, you may ask? Glad you ask that question. I build ecommerce sites that advertise goods from such companies as Amazon, Ebay, and other merchants who have signed up through affiliate networks such as Commission Junction. I've got about 23 web sites set up so far.
Jeepers, it's a lot of work, I've never worked so hard since university, when I paid my way through university working the night shift at a grocery store, stocking shelves. But it's finally starting to pay off, this month at least
The big thing about internet marketing is traffic, traffic, traffic, you get it by organic SEO and by pay-per-click. An old acquaintance of mine from Kodak showed some curiosity in what I am doing and ask for some links about PPC and SEO. No problem, I thought to myself, and then looked at my bookmarks. Oh, okay, none of this makes sense to a normal person. Great, just great.
What does this have to do with prepress? In theory, nothing. In practice, I strongly suspect that the printing companies who will survive the next decade will be the ones who embrace the marketing potential of the internet and that means learning about SERPS, PPC, and organic SEO. And just like prepress, it's all about the details.
Like right now, if I don't fall asleep on the keyboard, I have to check my server logs and find out which spider keeps banging my Ebay affiliate links and screwing up my tracking. And then I really should modify my .htaccess file as the canonical urls (http:// and http://www) are both being indexed by google (duplicate indexing is bad). And oh yeah, I still have 4 sites that aren't being tracked by Google analytics yet because I haven't pasted in the javascript.
Jeepers, I'm busy. Glad you asked.

{ 2 comments }

Dennis April 30, 2008 at 5:10 pm

DJ, Put up some links so we can have a look at your handy work.

How do you go about learning about this stuff?? Most of what you spoke about is tach jargon to me and i consider myself pretty savvy when it comes to the net – but i have never made a website so i obviously have a lot to learn…..

Dennis.

dj May 1, 2008 at 11:28 am

Hi Dennis:
Man I’ve got about 23 sites up and running so I don’t want to list them all otherwise Google will think I’m running a link farm. Some of them are:
http://www.miataroundtheworld.com
http://www.jeeppartsforless.com
http://www.vancouvernovel.com
http://www.weddingdressauctions.com

With regard to learning about publishing on the web, most of the stuff is available to read… on the web. Seriously, it’s just like electronic prepress back in the late 1980’s and early 90’s. You learn by doing.
The difference now is that it’s incredibly cheap to publish on the web. A domain name cost under $10, web hosting for unlimited sites runs about $120 a year. Web tools, excepting Dreamweaver, are pretty much free. Web sites templates: $50 right down to free.

Last note: An .htaccess file is placed in the same directory as you html files of your web site. It tells the Apache server the “rules” with regard to accessing your files (for example you can ban IP address using .htaccess).

When you build a web site, you want to make sure the pages end up in the Google index, so you use Google Webmaster to ensure google is okay with your site.

PPC is pay-per-click. Sign up for google ads (at the bottom of this blog) spend $20 and play around directing traffic to your site.

There are print shops that pays $1000s for internet marketers to do stuff that they could learn to do themselves. But they don’t learn because they think its too hard.

Like prepress was easy to learn?

Comments on this entry are closed.