Newspapers are dead, long live packaging

by admin on October 25, 2009

So when cruising the printceo blog, I find out that newsprint production will fall by 1/3 in 2009 from the previous year, or by 1.5 million tons.. Thannks for your contribution to western civilization by allowing greater public discourse. Don't let the door bang you on the butt while you are on the way out.
And oh yeah, magazine print production will fall by 25% or million tons. Hey, have you seen Newsweek lately? Or what's left of it?
In the meantime, packaging chugs along. How long until flexo overtakes litho in net economic value creation, not to mention prepress employment? What does flexo do? It doesn't provide information (not word-information anyways) so it doesn't compete with the internet. Flexo makes everyday things more beautiful. Check out these awesome packaging designs from designer daily.nn


Michael Jahn October 26, 2009 at 8:39 am

Nice Post !

Distributing information by printing it somewhere and shipping it somewhere else simply does not make a lot of sense anymore. I just hope they invent to color version of eInk in a size that is a little bigger than what we are seeing with the Kindle.

Having said that, we are seeing a bit of push back from students;

I use Google News, and like FLYP —

They are doing some nice things with other content providers, like this one with one of the few magazines I still subscribe to…

Esz October 26, 2009 at 6:00 pm

Yup gotta love packaging (you knew I would reply to this one hehe). I was telling some students exactly this not a few weeks ago 😀

Tele2002 October 27, 2009 at 1:19 am

Well, pretty interesting, Michael I think you are half right with the shipping part, but the printing part not, much like the argument about e-books, newspapers still have a market in a printed form, it’s just that printed form needs to change to be more of what the consumer wants and not what the newspaper publishers want to force on you.

I’ve written 4 seperate blogs on the concept of a kiosk style news on demand type of system where you can configure the type of news you want to read and the content is as up to date as the internet. The consumer then only chooses the journalism they want to read, some will choose the trashy entertainment stars news, others sport and other a mixture of everything….

The second part is then the advertising element, this then offers the ability to provide pricing tiers for the printed material based on the advertising that is also delivered with the selected content, that advertising can then be fully consumer targeted based on demographic information and selected type of content….

With 6.7 billion people on the planet news delivery needs to change, the internet provides us a means to harvest and deliver it the news, but the printed form provides the means to reach the masses who are without any connection to the world wide web.

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