Making a ton of money off free business cards

by admin on August 13, 2008

One of the great things about having a blog is that it provides a virtual guilt-free way to procrastinate. Like for example, my year-end for my consulting business is July and I should be doing my books, especially since the general ledger is a stinkin' mess as always. So right now I should be looking at bank statements.

But my readers beckon me to come before them and amuse them with my wit. Or my writing. Or whatever, I don't feel like looking at old invoices tonight. With 3 kids and a wife and a humongous mortage, I know how much money I made. Not enough.

Okay, enough about that. Let's talk about Vistaprint. They offer free business cards to freakin' everybody. You, me, the kid down the street, the panhandler on the corner, and the neighbour one block over that runs a grow-op. How much money is there in offering to print free business cards? A lot of money. Look again at those gross margins, 60% percent. Those are Microsoft margins, baby. Nortel is dying with 40% gross margins and ANY business in the world would be happy with 50% gross (except for Google and most casinos.. oops sorry, same thing). Quebecor last had 50+ % margins when Gutenberg was setting type in his new infernal contraption.

So how do they do it? I don't know, if I ever figure that out, I'll be sure to spill the beans. However, one thing you need to know is their stock ticker and their current stock price. For you and me, that what's important.

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