Get that Print Job

by admin on October 9, 2009

A acquaintance of mine shot me an email a while back ago looking for an offset printer to do a short-run booklet (500 copies). I told him not to waste his time with the web printers, but phone up the sheetfed guys in town and see if they would take the job.
So he did. He found one printer that was willing to do the job at a price that was agreeable, but he had to up his order to one thousand copies. Now the interesting thing is there were printers that he phoned asking for a quote that never bothered to phone him back.
Yeah, hard times in printing for sure. And jeepers, nobody better dare a snarky comment saying that 1000 copies is not enough business to quote on. I've been hearing about inkjet presses for close to a decade now and supposedly that's the business they are made for.
On the other hand, doing phone quotes in the printing business is like the worst job in the business. Well, maybe cleaning the plate processor outranks in terms of suckiness, but if somebody offered me the position of phone estimator at a print house, I would have been on the verge of defaulting on the mortgage before I would accept.
Really, doing quotes and dealing with orders is REALLY the stuff that you want to move to your website. You know, that thingie on the internet that represents your company. I'm actually working on a clients site all this weekend (oh yah) with specific focus on the backend, ie the web page where we try to get the customers money.
Here's a hint, no matter what business you're in, whether it's printing, design, or kitchen magnets, you should be spending a lot of time on the money pages of your web site. Work with that designer and get it down.
And maybe you should return phone calls too, no matter if you don't feel like it.

{ 1 comment }

FubarGuy October 12, 2009 at 7:52 am

That actually infuriating to hear, and yet not as uncommon as we’d like to believe. I have clients I talk to outside of ongoing projects who say they have plenty of work they’d send us but guess what? Our “sales” people haven’t called on them in months, so why would they send the work our way? I can’t argue, and I can’t approach the sales persons to essentially tell them what they should already know. Makes me nauseous just writing this.

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