First of all, I will tell you what I didn't want to do. I did not want a "clean" banner design with the colours cyan, mangenta and yellow neatly aligned in a calibration mark. Like, I have only seen variations on the C,M,Y theme on a printer's web site only a hundred million times and the banners all blur together.

So I picked a "dirty" look. I spent way too much time experimenting with grunge brushes in Photoshop, but they were too "soft," so I finally had to use image of paintdrops and apply different levels of hue and saturation to get the colorful, hard look that I wanted. I also deliberately used out-of-gamut colours. Does that make you uncomfortable? Well, maybe you should profile your press and switched to 20 micron screening, you lazy printer.

It's still not finished. I've got too much white space on the right, I've got to figure out how to fill that in without ruining the balance.

EDIT

Yeah, well it's now past 7 minutes into Sunday, and after a few more hours of tweaking, the banner fits. Okay, let's not play in Photoshop anymore for at least a week.

Tagged as: logo, out of gamut